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The Founder Kit logoThe Founder Kit

A Playbook That Tells You What To Do. An AI That Answers When You're Stuck.

Two tools built to work together — so you have both a plan and a sidekick when questions come up at 11pm.

Here's The Deal

Most courses give you content and wish you luck. The Founder Kit gives you a sequenced playbook — and an AI advisor trained on the exact same frameworks — so there's always a next step and always someone to ask.

Part 1

The Founder Playbook

Step-by-step. Built for someone who hasn't started yet and still has a day job.

Idea validation (without the theater)

Real signals that your idea will pay — not surveys and 'would you buy this' questions.

Young founder reviewing a step-by-step business playbook at his desk late at night

LLC & setup in an evening

Get legal, get a bank account, get ready to invoice — without paying LegalZoom $500.

Pricing your first service

What to charge when you've never charged anyone, and how to raise it later.

Landing the first 3 clients

Scripts, outreach templates, and where to actually find them.

Scar-first mistake library

Every expensive lesson from MoonTax, so you don't repeat them.

Flat-lay of a founder's desk with a numbered launch checklist

Weekend & after-work launch plan

What to do on a Tuesday night. What to do on a Saturday. No fantasy schedules. Built around the reality of a 40-hour work week.

Part 2

The AI Advisor

Trained on the playbook's frameworks and real operator experience — not generic startup advice.

Always on

Ask it at 6am before work or midnight after. It doesn't sleep and it doesn't upsell.

Founder consulting an AI advisor on his laptop late at night

Consistent answers

It uses the same frameworks the playbook uses, so you're not getting contradictory advice.

Specific, not generic

It knows what the playbook said in section 4. ChatGPT does not.

Stays with you

When the course ends, the questions don't. The advisor keeps working alongside you as you build.

How They Fit Together

The playbook is the plan. The AI advisor is the person you ask when the plan hits a weird edge case — like 'my cousin wants a discount' or 'this client is ghosting, do I follow up or bail?' You use them together the same way you'd use a map and a guide.

Who It's Built For

Men in their mid-20s with a full-time job and an idea for a service business — trades, agencies, consulting, coaching, contracting. If you've got the itch and no first step, this is the package.

How It's Different

A quick honest comparison.

vs. Hormozi
He talks to founders doing $1M+. This is for someone who hasn't started yet.
vs. Foundr
They lean ecommerce and influencer. This is service businesses — trades, agencies, consulting.
vs. ChatGPT alone
ChatGPT doesn't know your plan. The AI advisor does.
vs. YouTube
A sequenced playbook beats 400 disconnected rabbit hole videos.

Get The Kit.

The playbook plus the AI advisor — use the form to get started.

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